Official Hercules Hook WebsiteFeatured on ABC's The View(Los Angeles,Tuesday, October 3,2006) – “The Hercules Hook” was featured yesterday on ABC’s The View daytime talk show. Hercules Hook, a unique wall hanging innovation, exclusively distributed through television direct response and Retail by Vertical Branding, Inc, was chosen by the producers of The View to be included in a segment focusing on the best current Infomercial products. Hercules Hook endorsed and demonstrated by Billy Mays in the popular Television Informercial combines superior strength with simplicity of use and versatility. The ingenuious “Hercules Hook” wall hanging system can hang items up to 150 lbs. including Mirrors, pictures and shelving. “Hercules Hook” installs easily by hand in three simple steps: Just twist, push and turn. No tools, hammers or nails are needed. “I applaud this product” said Rosie O’Donnell during the program. Ms O’Donnell continued , “It is fantastic! Purchase these, it really does work” “We were very pleased that The View recognized the incredible utility and versatility of the ‘Hercules Hook.’ Vertical Branding Inc. is proud to be the exclusive domestic distributor of this great product. We are gratified by the success it has found in the marketplace, both on TV and in Retail in our unique packaging including 20 hooks and a Free laser level. We also are grateful that Rosie O’Donnell is a satisfied customer,” said Alan Gerson, President, Vertical Branding Inc. Hercules Hook is available at the official web site, www.herculeshook.com. In November, Hercules Hook will be available in leading retailers like, Bed, Bath and Beyond, Linens N’ Things, Walmart, Walgreens, CVS and Kohl’s. Watch for the Television commercial featuring Billy Mays on Cable and Broadcast TV.
Order Now and Recieve 20 Hooks & Laser Level - Official WebsiteFeatured on ABC's Good Morning AmerciaLOS ANGELES, March 5, 2007 (PRIME NEWSWIRE) -- ABC News' award-winning Good Morning America program, hosted by Diane Sawyer and Robin Roberts, aired a consumer report on Friday, March 2, 2007 entitled ``Putting Infomercial Products to the Test: Do They Really Work?'' The segment tested various consumer products that are marketed through infomercials, including Vertical Branding Inc.'s (OTC BB:VBDG.OB - News) Hercules Hook,(tm) which was the featured product. Robin Roberts tested the Hercules Hook(tm) to verify its claim that it is ``The easiest way to hang pictures, mirrors, shelves, and just about everything,'' Roberts gave the product an ``A'' rating, stating, ``I love this product! It does what it says it will, and the infomercial scores points for visually explaining how the product works.''
Vertical Branding Inc. (OTC BB:VBDG.OB - News) has been actively branding and marketing its Hercules Hook(tm) Product to television and Internet audiences and through most major national retailers. The Hercules Hook(tm) is a unique wall-hanging device intended for use in hanging pictures, mirrors, and shelves, including oversized and heavy items. The Hercules Hook(tm) is easily installed without the use of hammers, nails or drills. (For additional product information, visit http://www.herculeshook.com.)
``We are very pleased that ABC News' Good Morning America program elected to feature Hercules Hook(tm) and awarded it an 'A' rating during its 'Putting Infomercial Products to the Test' segment,'' stated Alan H. Gerson, President and Chief Operating Officer of Vertical Branding, Inc. ``I spent many years in the TV Network business and I know first-hand the high standards of ABC News. We are very proud that the producers of such a highly respected program have found the Hercules Hook(tm) to be a product worthy of recommendation to their loyal viewers.''
John Cammarano, President of Adsouth Marketing, LLC, the retail distribution division of Vertical Branding, said, ``The Hercules Hook(tm) product line has found its place on the shelves of major retailers nationwide. Our retail sales remain strong and we believe that the Hercules Hook(tm) will become an evergreen product with many leading mass market retailers.''
``The eager reception of Hercules Hook(tm) at retail is matched by continuing strong media sales through the Company's two minute television commercial and our Internet marketing efforts,'' stated Nancy Duitch, CEO of Vertical Branding, Inc. ``Our media consumers have not only continued to purchase this product, but we have been able to develop a strong continuity program which extends the life of our product offering. Our layered approach to revenue generation using direct to consumer media, retail and continuity programs is the hallmark of our ongoing consumer products marketing strategy.''
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